Blog posts
Even From Afar: A story about the trail of a perfume
 An early morning flight, half asleep, a winter jacket, and with zero effort, I crossed the security line when a co-traveller just spoke his mind aloud to me, “Sorry,...
Skin’s Science of Scent
Until recently, chemistry meant two things: the one with your significant other, and the science subject. The first one mattered most to most of us; the second we hoped to get...
The Layering Listicle
My understanding of layering started, as a child, with fruit trifle – cake, fruit, cream, repeat. As I grew up it extended to layering of clothes for winter as layers...
#WhatsInYourBag?
With totes and satchels pushed to the back of shelves, and smaller, snazzier bags taking over, the “what’s in your bag” list gets shorter with each passing fashion season. Personally, I...
Fragrance vs Scent
I might as well have done a PhD trying to understand the differences here. You will appreciate my turmoil as you read further. Allow me to be your Alexander and slice through...
Demystifying the Fragrance Conundrum
When I was a young girl—and gosh, that was a long time ago—anything fragrant to spray was called scent. Those slightly more exposed to the world called it perfume. The...
The Mythical Lore of the Magical Coffee Beans
You and I have been a part of the urban, contemporary folklore – a tale full of mystique with its genesis in the magic beans, not of Jack, but from...
Spraying away stereotypes: Why people are choosing unisex perfumes
In the ever-evolving landscape of men's fragrance, antiquated fads dictate rigid norms- florals for femininity, musk for masculinity. But in today's progressive society, roles are fluid, identities diverse. Men are...